Buy the Best & First in Line

About Us

bestandfirst logoThe Company

BestAndFirst is a platform to help customers discover and compare the best of the best in all consumer categories including fashion, beauty, health, kids, pets, travel, personal care, home clean accessory. It contains the best price, the best looking, or the best sustainability practices.

Buy the Best & First in Line is our slogan. All products recommended on BestAndFirst are strictly chosen with good reviews and real tests. So that quality can be assured.

Best & First is committed to gathering worldwide innovation lovers here, exploring more, enjoy more.

Come and See What The World Is Creating.

Best & First

Buy the Best & First in Line

We’re just getting started so we’d love your help growing our list of the most exciting brands. Let us know your favorites!

Our Principles

  • We recommend products of high quality and they should be tested strictly in real circumstances.
  • After-sale service is 24-hour working. Meanwhile, we provide timely local service and online FAQs. BestAndFirst protects customers’ interests and rights. For any product problems or shipping delays, customers can ask for a refund or BAF offers other more compensation.
  • Always at the lowest price for newly released products. The products recommended on our platform are of good quality but sell at a good price. BestAndFirst aims to provide long-term service for people to improve their daily life level. Our products and services are popular among kids, teenagers, girls, new mothers, ladies, housewives, covering a long life period from several years old to their fortieth.
  • Authorized certificates for all products. We insist on recommending the best products not only with high technology but also eco-friendly to the environment.
  • Top Article Rank is an algorithm to rank articles for the showing on the Home Page of BestAndFirst. It works by counting the visits of users who read the article, as well as their feedback, likes, and comments. It helps determine a rough estimate of how excellent the article is.
  • Meet all your needs! Except for trendy products selling on Amazon, eBay, we provide a good platform to present less-known gadgets of good use in our daily life.

How We Implement

  • Investigating products features and details with manufacturers. A professional testing team gives using feedback and estimating results on the products before we recommend them to our users.
  • To ensure high quality, we’ll conduct field research in the factory and their workhouse to get a deep knowledge of their crafts and tech innovation.
  • Recruit global users to join our trial plan or be our brand ambassador. They can try the new-released products for the first time.
  • The full stock is prepared before we release new products. No worry about long-time waiting or shipping delay.

Our Vision

Find it first on Best & First

our vision

Our Mission

Discover the latest tech items at the first speed

Our Mission

What We Do

share with friendsDespite the fact that there is an abundance of innovative brands selling incredible online products, it’s really hard to find them. Many of them check the boxes we are looking for: well-designed, high-quality, and fairly-priced, but often the only way to find out about these brands is when we are referred by a friend or when we happen to swipe by one on a social network.

The BestAndFirst directory acts like storefronts that link you directly to the brand’s owned shopping experiences. You could think of it as a modern mall that houses all the most desirable digital brands under one virtual roof. We make it easy to discover and compare the best of the best in all consumer categories including fashion, beauty, health, kids, pets, travel, personal care. Whether that means the best price, the best looking, or the best sustainability practices – with BestAndFirst, you can find the best for you.

BAF Crowdfunding

As we have investigated many pop crowdfunding platforms, which tend to provide a concept or some product samples of some unknown brands. The shipping of their products is easily affected by product development or financial challenges. Customers may face the crisis of receiving defective products, losing money, and wasting time. Furthermore, all the issues can not get help by these crowdfunding platforms.

But BestAndFirst announces take responsibility to help solve their issues. By providing a set of complete after-sale service mechanisms, we ensure to ship products in one month, give allowance for defective products or delayed shipping, and also refund for not shipping.


Apart from recommending digital products, art gadgets, BestAndFirst keeps extending product line to popular consumer electronic products and home appliances. More choice with BestAndFirst!

Our Values

Our goal is to empower anyone, anywhere to turn their ideas into products, brands, and businesses. BestAndFirst is a platform that enables people to make a positive impact on the world or their own life. We commit to a standard of excellence in every aspect of the business—including the ethical and responsible conduct in all operations by respecting the rights of all individuals and the environment. Compliance with health and safety regulations, labor and human rights laws, working towards minimal environmental impact, and ethical business practices are required by all BestAndFirst employees as well as suppliers of services and products.


Our Founder

The founder of Best & First, Bella, who loves innovative products, is always willing to search for new products online and conduct a first try on them. She is a pioneer searching for the best gadgets with the lowest price and having a first try. She found this does good help to meet daily needs, meanwhile, her life quality has been improved to a higher level. More importantly, Bella found she can get much fun from this process. With the hope of sharing her success and joy with more people who have a passion for seeking a better life, Bella built Best & First to help shoppers discover and try the latest products at a first speed, and improve their daily life.

Products on BAF (BestAndFirst)

Each product sold on BestAndFirst goes through a series of quality assurance checks to ensure the best experience for users and their customers. All product suppliers are asked to comply with an ethical code of conduct that covers health and safety regulations, labor and human rights laws, and ethical business practices. We also prioritize suppliers who offer eco-friendly products or use practices that reduce environmental impact.